When it comes to Beyoncé Knowles, you can expect sheer class and innovation. Be it her songs, the videos and now the fragrance business too!

The sensational singer is set to take over yet another realm with the launch of her first signature fragrance this February 2010 called HEAT!

Expected to earn $100 million in its first year alone, Heat is the first in a series of scents to be released by the the superstar. Although this isn’t the first time Beyoncé has been involved with promoting fragrances (remember her Emporio Armani Diamonds campaign?), it’s the first time she’s done so for herself.

When the scent goes on sale in February, it will feature eau de parfum ($39–$59) and a sparkling body lotion ($24). Until then, Beyoncé’s team is promoting Heat with a teaser site that links to a Facebook apps and contest.

View the promo for the new fragrance below:

httpv://www.youtube.com/watch?v=GugdDdOSki4