After the success of Ensemble and Ritu Kumar in Karachi, Zeba and Shehrnaz Husain brought both store and brand label to Pakistan’s cultural hub – Lahore, at the prestigious Mall of the Lahore to crowds of over 500 socialites, fashionistas, celebrities and style aficionados.
In attendance were designers Nilofer Shahid, Nickie and Nina, Sadaf Malaterre, Kamiar Rokni, Sara Shahid of Sublime, Ammar Belal, Faraz and Sundas Mannan, Zara Shahjehan and Mahin Shaikh. Models Aaminah Haq, Sabina Pasha, Natasha Hussain, Iffat Omer, Cybil Chaudhry, Mehreen Syed, Meesha and Nael Ahmed. Event architects Frieha Altaf, Omar Satti, Barry of the Wow factor, Aamir Mazharand former model Neera Mansoor. Tv icon, Ayesha Sana, stylists Maram, Natasha Saigol, Anoushey Asad and Shehzad Reza and entrepreneurs Mehrbano Sethi of Luscious Cosmetics, Khadija Malik Hassan of Still Waters Publishing and Sanam Tasser of The Drawing Room.
The Ensemble fashion house brought to the city a palette of Karachi’s iconic and young designers including: fashion stalwart Faiza Samee, pioneer and multiple national award winner Rizwan Beyg, contemporary designer and Lux Style Award winner 2009 for Prêt a Porter Maheen Karim, acclaimed designer Nida Azwer who was also nominee for best emerging talent at the Lux Style Awards 2008, the Umar Batul Prêt line which is a collaboration between the maestro Umar Sayeed and magazine editor Batul Rizvi, evergreen designer Sanya Muneer, the edgy Lux Style 2009 nominee Sadaf Malaterre and Ensemble’s eponymous line.
Within the same retail space and in keeping with their fashion tradition, Ensemble also introduced their exclusive Indian designers to Lahore with a complete collection from Haute Couture guru Ritu Kumar and pieces by Tarun Tahiliani who is known for heralding a fashion and retailing revolution in India and Simar Duggal, model turned contemporary designer.
The opening of Ensemble and Ritu Kumar featured signature, Prêt a Porter and Eid collections from all designers. The evening was managed by J&S3 and Lotus PR and Ensemble’s interior was designed by Architects Inc.
