Written by The ObserversPosted in FASHION,LOOK BOOKTags: Adnan Malik, Anisa Sheikh, Bilal Maqsood, brand, FASHION, Karachi, Lahore, Launch, Mahira Khan, men, Pakistan, Rachel Viccaji, Shirts, Strings, style, tees, uth-oye, women, Zoe ViccajiDecember 28, 2010

Photography: Adnan Malik
Styling: Jamie Abidi
Retouching and Post: Uth Oye!
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Written by The ObserversPosted in AWARDS,EVENTSTags: 2011, Abdul Majeed, Adnan Malik, Ali Azmat, Ali Xeeshan, Ashiq Hussain Qureshi, Castrol, cup, Dragon Fly, Faisal Farooqui, Gumby, ICC, international, International Cricket Council, Juni, Kamran Mannu Zafar, Liaqat Ali Qadri, Lotus PR, lubricant, Marina Iqbal, Mrs. Bushra Aitzaz Ahsan, Munib Nawaz, Natasha Hussain, Nida Rashid, Nighat Chaudhry, Omran Shafique, PCB, RMC, Saad Kureishi, Saima Mohsin, Sania Iqbal, Sarah Gandapur, trophy, unveiling, Wasim Akram, women, World cup, Zakir KhanDecember 10, 2010

The Cricket World Cup 2011 trophy was recently unveiled in Lahore with a grand ceremony courtesy of Castrol - the world’s leading lubricant company. The ceremony also coincided with the announcement of Castrol’s association as the official performance partner of the ICC with a unique presence at all ICC cricket events for the next five years starting with the coveted ICC World Cup 2011.
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Written by The ObserversPosted in EVENTS,LAUNCHESTags: Adil Sher, Adnan Malik, animation, Anusheh Asad, April 15, Ayesha Sana, Beauty, Bina Waheed, Clayworks, cream, Depilix, Dr. Fehmida Arif, Dragon Fly, Faisal Farooqui, FASHION, Garnier, J&S, Juggun Kazim, Kamiar Rokni, Karma, Khadija Malik Hasan, Kristine Alam, Lahore, Launch, Loreal Paris, Maheen Kardar, Mall, Mall of Lahore, Maria B, Meesha Shafi, Nabila, Natasha Saigol, Omar Satti, Pakistan, Revitalift, Saad Ali, Saba Parvez, Sabeen Saigol, Sabina Pasha, Sanam Saeed, Sara Shahid, Sublime, Tia Noon, Tony & Guy, Ujala Zia, women, Wow factor, YBQ, Yousuf Bashir Qureshi, Zainab PashaMay 12, 2010

L’Oréal Paris, the world’s largest beauty brand brought their glamorous mall animation to the city often considered to be the heart of beauty in Pakistan; Lahore.
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Written by The ObserversPosted in FEATURES,SPOTLIGHTSTags: 2010, A FUZZYLICIOUS LIFE, Adnan Malik, Announcement, Coca Cola, Coke Studio, ENTERTAINMENT, Exclusive, Experimental, Launch, Lotus PR, MEDIA, MUSIC, Noori, Rohail Hyatt, Web, Zeeshan ParwezFebruary 7, 2010
The Coke Studio team proudly introduces the expansion of the live music platform to encompass and introduce a series of exclusive ‘behind –the- scenes’ web blogs in 2010, due to popular demand. Through these blogs Coke Studio looks to share with its fans the passion, creativity and sheer joy behind these sessions thereby endeavoring to bridge the gap between the studio and its fans.
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Written by The ObserversPosted in EVENTS,FASHION SHOWS,LAUNCHESTags: Adnan Malik, Anoushay Ashraf, Anusheh Asad, Asad Tareen, Ayesha Omar, Ayesha Toor, Beauty, Cosmetics, Emu, Eugene Schuller, FASHION, Feeha Jamshed, Francis Widmer, Frieha Altaf, health, Islamabad, Izdeyar Setna, Jean-Paul Agon, Karachi, Kiram Aman, L'Oreal, Lahore, Lotus PR, M Girl, Maria B, Meesha Shafi, Mishi Khan, Musharaf Hai, Nabila, Natasha Saleem, Naveen Waqar, Nazneed Tariq, Nida Azwer, Pakistan, Paris, Peng Qureshi, Pierre Seillan, Raana Khan, Rubya Chaudhry, Sabina Pasha, Sadaf Mallatere, Sanam Saeed, Shobha Ispahani, Tapu Javeri, Uzra Dawood, Vaneeza Ahmed, Wow factor, Zainab PashaOctober 24, 2009

L’Oreal Paris celebrated 100 years of beauty and innovation with a fabulous show in Karachi earlier this month that was the talk of the town.
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