Presenting the complete collections from Day 2 at the PFDC Sunsilk Fashion Week 2012 in Lahore.

Ammar Belal’s Design Emporium was recently relaunched at the World Fashion Café in Lahore.

Fahad Sheikh held recently the launch of his brand ‘FS CLOTHING’ at the Design Emporium in Lahore.

Mohsin Khawar recently did the photo shoot from Overload’s upcoming music Neray Aa. The video has a star studded line-up including the likes of Farhad Humayun, Sheraz Sidiq, Sabina Pasha, Amna Haq, Ammar Belal, Nomi Qamar, Abdullah Ejaz, Muhammad, QB, Symt and many more!

The PFDC Sunsilk Fashion Week 2011 concluded with a bang! Here’s a look at the designs that enthralled the ramp on Day 3. Designers / brands on the grand finale were Adnan Pardesy, Ali Xeeshan, Ammar Belal, Emran Rajput, FNKAsia, HSY, PIFD, Teejays & Zara Shahjahan.

L’Oréal, the world’s leading beauty brand, exclusively presented their Spring/Summer 2011 collection in Pakistan through a first of its kind style show, ‘Summer Fantasy’ held in Lahore.

Verve Events recently hosted the launch of Pakistan’s first multi-label men’s wear store: DESIGN EMPORIUM ath the Ammar Belal flagship store in Lahore!

Some 15 years ago, Fifi Haroon tagged him as the bad boy of Pakistan’s Fashion Industry. Now, Deepak Perwani wants to shed off that image and is ready to be a nice boy. And it doesn’t stop there. He’s bored. Even though he has had a successful showcasing at Milan Fashion Week as recent as last September, his priorities and commitments have changed. Is it pride or is it maturity? What does Deepak Perwani: the brand and the man stand for after 17 years of excellence and carving a niche unparalleled to any other?

The PFDC Sunsilk Fashion Week left us in awe with 32 of Pakistan’s top designers presenting their very best for our viewing pleasure. But style and glamor was not all that walked down the ramp. Body piercings and beautiful tattoos dominated as well and here we have a very special compilation of our observations on the ramp. Enjoy!

To say that Ammar Belal stole the night away on Day 3 at the PFDC Sunilk Fashion Week would be a huge understatement! Loud, funkylicious, bold and vibrant, his collection truly seemed to be something that Lahore was waiting for!

High Profile Magazine and Samsung Corby were launched in an event called La Musee that was one of its kind.

An auspicious press conference was held by the Pakistan Fashion Design Council (PFDC) on Dec 4, 2009 at the PFDC Boulevard in Lahore to announce that Fashion Week 2010 will be held in Lahore from 16^th to 20^th of February, 2010.