Fashionville 4 was conducted at Brands Just Pret, a multi brand store located at Dolmen Clifton Mall, Karachi.

Here are exclusive backstage glimpses from Day 3 & Day 4 of the SHOWCASE Karachi event!

October 20 2011 saw the start of the  fourth installment of PFDC Sunsilk Fashion Week in Pakistan. Day 1 of PFDC Sunsilk Fashion Week was structured into 2 acts, which featured 3 ramp shows each with 5 distinct designers and a show by the students of the PIFD. Designers on Day 1 included: Maria B, Zonia, Zaheer Abbas, Nida Azwer, Akif and PIFD students Farwa Zaheer, Ridah Syed, Rubab Haider, Maryam Jaleel, Asma Iqbal, Komal Afridi, Safa Tariq and Saba Ijaz.

Here’s a glimpse of the arrivals at the red carpet at the fourth PFDC Sunsilk Fashion Week held in Karachi this October 2011.

Here are the ramp images from Day 2 of the Style360 Bridal Couture Week. Designers / brands on the second day included Mona Imran, Shireen Hassan, Lajwanti, Zainab Sajid, and Hajra Hayat.

The PFDC Sunsilk Fashion Week 2011 concluded with a bang! Here’s a look at the designs that enthralled the ramp on Day 3. Designers / brands on the grand finale were Adnan Pardesy, Ali Xeeshan, Ammar Belal, Emran Rajput, FNKAsia, HSY, PIFD, Teejays & Zara Shahjahan.

Here’s presenting the hottest and the cutest from the ramp on Day 2 of the PFDC Sunsilk Fashion Week 2011. The labels / designers line-up included Akif, Asifa & Nabeel, Khaadi Khaas, Karma, Republic, Rizwanullah, Sadaf Malaterre, & Sarah Salman.

Exclusive collections from Day 1 of the PFDC Sunsilk Fashion Week 2011. Brands/Designers included Muse, Beekay, Fahad Hussayn, Sahar Atif, Yahsir Waheed, Zaheer Abbas, Sublime by Sara, Nickie Nina, and Mohsin.  Enjoy.

It takes a lot of drama behind the scenes to make a fashion week successful. PartyLiciouS provides an entertaining peak at what happened behind the ramp at the recently concludes PFDC Sunsilk Fashion Week 2011 in Lahore.

Alexa Chung and Victoria Beckham led the fashion elite at the British Fashion Awards 2010 with guests including Naomi Campbell, Lara Stone, Kimberely Walsh, Thandie Newton, Claudia Schiffer and Daisy Lowe. Talk about fashion fabulous!

Day 2 of the Bridal Couture Week 2010 got wrapped up with a splendid collection from Lajwanti featuring Lollywood actress Resham on the ramp for the brand.