Question: Why do companies and brand want to get their hands on celebrites to feature in their product adverts?

Answer: Because they are not the ones to hesitate in letting their hair down and getting a bit naughty for the endorsements! And we got proof to back that up too!

Man or woman, if you are even remotely interested in sports, chances are that you are watching the FIFA World Cup 2010! While everybody has one reason or the other to tune in to the tournament, one such excuse would be Cristiano Ronaldo, the Real Madrid player who representing Portugal world cup.

Having lived in Pakistan, when one thinks sports the first thing that pops into one’s head is Cricket. If one were to widen the field one might even add hockey (our official national sport) into the mix. Football, however, does not immediately come to mind nor does the notion that an alternative sport could make its way into the local circuit. That was the mindset that had prevailed before Red Bull Street Style (RBSS) came to Pakistan this year.