The Hardees VIP Launch celebrating a new entrant in Lahore’s food industry was welcomed with open arms by the city’s cosmopolitan dwellers. 

In case you did not know (which would truly be a surprise by the way), we Lahoris love our food. Our voracious gastronomic desires prompt us to welcome quality food with open arms, irrespective of the latitudes and longitudes it originates from! If it’s good, bring it on!

OVERLOAD’s brand new track titled Pichal Pairee from their new album by the same name was released on September 23rd and is making waves across the cyber world already!

After the success of Ensemble and Ritu Kumar in Karachi, Zeba and Shehrnaz Husain brought both store and brand label to Pakistan’s cultural hub – Lahore, at the prestigious Mall of the Lahore to crowds of over 500 socialites, fashionistas, celebrities and style aficionados.

Lahore indulged in a festive mood of style and panache at the launch of Coccinelle at Caacnhi & Lugari. VERVE organized the happening event, which was attended by the crème de la crème of the city.

Still Waters Productions and Talking Filmain presented their much anticipated 1-hour documentary titled Made In Pakistan at the Arts Council in Karachi on July 31st, 2009 in what is the first leg of it’s nation-wide screening.

Creativity, style, luxury, art, passion and sophistication were on display as Lahore witnessed the grand launch of Hamza Tarar’s flagship studio in Pakistan: CasaHamza on July 8. After a long time, and a string of some good, some average, and some downright dismal events that we have attended this summer, there was something really exquisite to look forward to as the who’s who of Lahore thronged to an exclusive viewing of Hamza’s studio at 14-XX, DHA.

Redefining luxury, fashion, art, and style, Hamza Tarar’s flagship studio CASAHAMZA was launched this July by Verve Events with an exclusive and intimate private viewing.

Bilal Mukhtar Events were at the helm of the ALDO Launch that was held in Lahore and was attended by people from all walks of life.

No, it doesn’t mean that parading a loincloth is suddenly acceptable again! We are actually referring to the recent launch of the emerging local clothing brand STONEAGE in the green and currently serene I-Town.

It was nothing short of delight to see Savvy PR & Events at the helm of yet another launch in L-Town this April. Since Aamir Mazhar and co had been spending considerable time in the Emirates (Dubai to be precise) largely due to their involvement with the Asian Fashion Extravaganza, it was good to have them back in town and doing what they do best. After all, it IS kinda hard to resist the Lahore calling!