Usman Baksh launched his outlet in Blue Area Islamabad. The launch was for his new outlet as well as his causal summer collection and formal menswear. Event and PR was handled by Verve.
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Written by The ObserversPosted in EVENTS,LAUNCHESTags: Ammar Belal, clothing, Design Emporium, Fahad Sheikh, FS, Lahore, Launch, men, Pakistan, womenAugust 6, 2011

Fahad Sheikh held recently the launch of his brand ‘FS CLOTHING’ at the Design Emporium in Lahore.
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Written by The ObserversPosted in EVENTS,LAUNCHESTags: FASHION, Lahore, launch 2011, men, Pakistan, Pictures, uth-oye, women, youthJuly 3, 2011

The hype-filled clothing brand UTH OYE opened it’s doors to customers and fans alike in Lahore recently.
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Written by Inspector GadgetPosted in ENTERTAINMENT,GADGETS & TECHTags: Aurora, DESIGN, FASHION, GADGETS & TECH, gravity and mercury watches, men, Orbit, style, technology, Watches, women, ZiiiroApril 30, 2011

Say hello to ZIIIRO Gravity & Mercury watches – a unique and colorful way to watch and show off time! With two new models: the Orbit and Aurora, the watches look singular and interesting. Your’s to pre-order in 6 different colors and models ranging from € 110 to € 149!
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Written by The ObserversPosted in EVENTS,LAUNCHESTags: 2011, FASHION, Hassan Shehr, HSY, Islamabad, Karachi, Lahore, Lawn, men, Pakistan, style, womenApril 25, 2011

The House of HSY launched their prints with exhibitions and fashion shows arranged at The Palm Marquee in Karachi and at the Royal Palm Golf & Country Club in Lahore this April. With the prints launch, the World of HSY also marks the tenth anniversary of the House of HSY.
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Written by Devilicious DivaPosted in FASHION,LOOK BOOKTags: ad, Ali Zafar, campaign, denim, DESIGN, FASHION, Islamabad, Jeans, Karachi, Lahore, men, Pakistan, Shoot, StoneageMarch 20, 2011

Ali Zafar Stoneage Jeans Co. Spring 2011 collection for men. See images from the photoshoot below.
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Written by The ObserversPosted in FASHION,LOOK BOOKTags: ad, California, campaign, Cass Bird, FASHION, LA, Los Angeles, men, Paramount Studios, Photography, STUNT, USA, women, WranglerMarch 15, 2011

Wrangler’s fiery and explosive new campaign titled STUNT was recently shot by photographer Cass Bird in the streets of Paramount Studios in LA.
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Written by The ObserversPosted in HOT & HAPPENING,PAGE 3Tags: 2011, Abhay Deol, ABHISHEK BACHCHAN, AISHWARYA RAI, AJAY DEVGN, AKSHAY KUMAR, AMITABH BACHCHAN, ARJUN RAMPAL, ASIN, BIPASHA BASU, Bollywood, Calendar, Celebrities, Dabboo Ratnani, Deepika Padukone, FARHAN AKHTAR, GENELIA D’SOUZA, HRITHIK ROSHAN, images, India, KAJOL, Kareena Kapoor, KATRINA KAIF, MALLIKA SHERAWAT, men, photographer, PRIYANKA CHOPRA, RANBIR KAPOOR, SAIF ALI KHAN, Salman Khan, SHAH RUKH KHAN, SONAKSHI SINHA, VIDYA BALAN, womenJanuary 16, 2011

Dabboo Ratnani’s annual ritual — the star-studded calendar — is now out!
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Written by The ObserversPosted in FASHION,LOOK BOOKTags: Adnan Malik, Anisa Sheikh, Bilal Maqsood, brand, FASHION, Karachi, Lahore, Launch, Mahira Khan, men, Pakistan, Rachel Viccaji, Shirts, Strings, style, tees, uth-oye, women, Zoe ViccajiDecember 28, 2010

Photography: Adnan Malik
Styling: Jamie Abidi
Retouching and Post: Uth Oye!
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Written by Style ShrinkPosted in FASHION,LOOK BOOKTags: 2010, 2011, BIG, Collection, fall, FASHION, men, Pakistan, style, womenDecember 28, 2010

Here’s the latest 2010-11 winter collection from BIG
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Written by The ObserversPosted in EVENTS,LAUNCHESTags: Aasma Mumtaz, Bilal Mukhtar, brand, Crossroads, EVENTS, FASHION, Islamabad, Karachi, Lahore, men, national, Pakistan, PR, womenDecember 27, 2010

CrossRoads recently launched its nationwide campaign “Style your winter wardrobe with celebrity stylist Asmaa Mumtaz” in 3 major cities. This nationwide campaign was handled by Bilal Mukhtar Events & PR.
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Written by Devilicious DivaPosted in FASHION,LOOK BOOKTags: ad, campaign, FASHION, Islamabad, Karachi, Lahore, men, menswear, Omar Farooq, Pakistan, Republic, Shoot, styleDecember 27, 2010

Omar Farooq’s exclusive men’s wear brand REPUBLIC recently churned out their latest ad campaign.
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